Prime 360 highlights on Amazon Prime Video
- Result
- Immersive, cinematic highlights generated from an array of high-resolution cameras around the court, used in-game and as an analysis tool in pregame, halftime and postgame coverage on select NBA on Prime broadcasts.
- Role of the cameras
- Setup using Z CAM cameras, according to Z CAM. Amazon's sources do not name the camera brand, and neither the camera model nor the camera count has been published.
- Who runs the system
- Prime Video (Amazon), which developed the processing with proprietary AI models built on AWS Trainium chips.
Sources: Amazon MGM Studios press release, October 14, 2026 ↗ and Sports on Prime video ↗ Camera attribution supplied by Z CAM.